2023 Kitchen Trends
The biggest kitchen design trends for 2023
When designing your perfect kitchen there are many things to consider, from the paint colour to choosing the best kitchen tiles. Last year we revealed the biggest kitchen trends in 2022, and we have delved into the data again to see what styles are set to make waves this year.
By analysing the number of Google searches for different trends, colours, and styles we have been able to see what consumers are searching for in their kitchens. On top of this, we have looked at the popularity of the trend on Instagram and TikTok to discover their popularity on social media.
Most popular kitchen trends in 2023
1 – Outdoor Kitchen
Google searches – 2.06 million
TikTok views – 226.8 million
Instagram posts – 606,541
Total kitchen score – 9.84/10
Outdoor kitchens have retained their crown as the most popular kitchen trend, topping our list in both 2022 and now 2023. In recent years full outdoor kitchens have become more popular, as temperatures rise worldwide it can be more temperate to cook and dine outdoors. Outdoor kitchens are very similar to indoor kitchens, but can also accommodate appliances such as pizza ovens, barbeque pits, and open fires to cook on, without risking the house burning down.
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2 – Floating Shelves
Google searches – 5.09 million
TikTok views – 174.7 million
Instagram posts – 212,789
Total kitchen score – 9.69/10
Floating shelves also retained their position as the second most popular kitchen feature for 2023. Floating shelves are popular as they are relatively inexpensive and easy to install while bringing a classy modern look to your kitchen. They can often be used to display ornate kitchen items such as glassware, rather than store them away in cupboards. Although there were fewer Google searches for floating shelve than last year, there were still over two million more than any other trending kitchen feature.
3 – Backsplash
Google searches – 1.17 million
TikTok views – 222.9 million
Instagram posts – 603,429
Total kitchen score – 9.61/10
Backsplashes are the third biggest trend in kitchen features for 2023, an improvement from the fifth biggest twelve months ago. The Google searches were almost 1.2 million, and there were over 220 million TikTok views, the second highest of any trend. Backsplashes can be tiled in any fashion with people opting for multiple different colours or patterns.
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4 – Pendant Lighting
Google searches – 2.96 million
TikTok views – 1.8 million
Instagram posts – 129,995
Total kitchen score – 8.6/10
Pendant lighting secures fourth spot once again, to continue its trend of being one of the most desirable kitchen features. Pendant lighting is one of several light fixtures that hang down from the ceiling, decorated with a variety of light shade styles, a feature which can add a touch of class to any kitchen.
5 – Marble Kitchen
Google searches – 158,700
TikTok views – 16.5 million
Instagram posts – 126,411
Total kitchen score – 8.29/10
Marble is a fantastic material that can make your kitchen sparkle and stand out from the crowd, whilst also being incredibly robust. Some of the world’s most iconic sights are made from marble such as the Lincoln Memorial and the Taj Mahal, using the same stone for your kitchen counters can make it stand out from the crowd. Marble kitchens are very popular on TikTok as posts featuring them were viewed 16.5 million times.
Hottest kitchen trends
Which trends have increased in popularity this year?
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1 – Chequerboard Floor
2021/22 Google searches – 470
2022/23 Google searches – 680
Year-on-year increase in Google searches – 45%
Chequerboard floors have seen the biggest increase in annual Google searches, they rose by 45% from 2021/22 to 2022/23, a real from 470 searches to 680 searches. Chequerboard kitchen floors are patterned tiles (usually in two contrasting colours) that can at a unique feel to your kitchen.
2 – Layered Lighting
2021/22 Google searches – 20,700
2022/23 Google searches – 24,300
Year-on-year increase in Google searches – 17%
Layered lighting is a term that simply means using a multitude of different light sources to create a well-lit and balanced lighting solution for your kitchen. By combining ambient lighting, bright lights, and side lights to name just a few, your kitchen can be a beautifully lit space for all occasions.
3 – Smoked Glass
2021/22 Google searches – 147,900
2022/23 Google searches – 172,400
Year-on-year increase in Google searches – 17%
Smoked Glass has seen the joint second-highest increase in Google searches, they jumped from under 150,000 to almost 175,000. Smoked glass is a dark tinted glass that is often used for light shades, it can add a unique feel to any kitchen lighting situation.
Most popular kitchen colours
1 – White Kitchen
Google searches – 697,500
TikTok views – 160.6 million
Instagram posts – 817,764
Total kitchen score – 9.05/10
Classic white-coloured kitchens are the most popular for 2023, as they had the highest number of Google searches (almost 700,000), and by far the most Instagram posts. This resulted in an overall score of over 9, which is far higher than second-ranking black kitchens.
2 – Black Kitchen
Google searches – 496,600
TikTok views – 114.9 million
Instagram posts – 181,007
Total kitchen score – 7.14/10
Black Kitchens performed well on TikTok and Instagram but had fewer amount of Google searches. There were under 500,000 annual Google searches which was only the fourth highest amount of any colour, but the TikTok views and Instagram post totals were both the second highest.
3 – Green Kitchen
Google searches – 660,000
TikTok views – 110.7 million
Instagram posts – 118,829
Total kitchen score – 6.19/10
Finally, green kitchens completed the top three most popular kitchen colours for 2023, they achieved an overall score of 6.19 from over 100 million TikTok views as well as solid scores in the other categories.
Most popular kitchen styles
1 – Modern Kitchen
Google searches – 1.55 million
TikTok views – 198 million
Instagram posts – 914,562
Total kitchen score – 9.26/10
It would appear that most people strive to be in tune with the times when it comes to designing a kitchen as the modern kitchen style was the most popular. It achieved a score of more than 9 as a result of over 1.5 million Google searches, and nearly 200 million TikTok views.
2 – Farmhouse Kitchen
Google searches – 742,000
TikTok views – 113.4 million
Instagram posts – 964,320
Total kitchen score – 8.89/10
The farmhouse kitchen style is a more traditional look, which came in second place with a highly impressive score of almost 9. This was achieved courtesy of almost a million Instagram posts and over 100 million TikTok views.
3 – Scandinavian home
Google searches – 67,200
TikTok views – 63.8 million
Instagram posts – 2.65 million
Total kitchen score – 7.04/10
Scandinavian home-style kitchens are often characterised by wooden flooring and cabinets, surrounded by walls of light colours, often white that allows the kitchen to have a light feel. There were far fewer TikTok views and Google searches for them, but they had by far the most Instagram posts, resulting in a third-place ranking. To achieve the wood flooring look without any of the maintenance, try Wood Effect Porcelain tiles! Waterproof, hard-wearing and almost identical to the real thing
Methodology
- A list of 50 kitchen trends was compiled from last year’s 2022 kitchen trends index and various articles. We could not get complete data for some so these were removed.
- Google Keyword Planner tool was used to find the annual Google searches for each trend between March 2021 and February 2022.
- Instagram posts were found by totalling the number of hashtags mentions the trend had.
- TikTok views were also found by totalling the number of hashtag mentions.
- Each trend was given a normalised score out of ten for each factor before an average of these scores was taken.